It truly is all about talking—and sometimes having tough discussions. But no relationship that’s worth having is 100% easy to maintain all of the time. You just have to put in the effort!

Thanks for your thoughts!

That said, more often than not, blame can be be shared. If the issue is a technical one, the user must take a hard swallow and listen to the technical expert. If the question concerns content that the user feels will make the offering more attractive to potential customers, it’s the user’s call and their preferences must take precedence. After all, it’s their income.

However, I believe the user is often at fault due to their not understanding (nor making the slightest effort to understand) the technical restrictions of a given issue. The user can go a long way by doing some serious homework and studying the technical issues. This way, when the teckie tries to explain a problem. there can be some degree of understanding.

Talk to each other, people. Explain the problem in the language of the other party, and make a concerted effort to understand the other point of view. That’s the only way you’ll ever be partners instead of adversaries.