Control Over Performance

One of the most compelling reasons to prioritize your WordPress website as the top influencer of your marketing strategy is the strength of its performance. Easy to use and adaptable, WordPress is an open-source content management system (CMS) powering over 43% of websites.

This popularity stems from its modular design, which allows it to grow and handle your website’s complex needs. With the plethora of plugins and customization options available on WordPress, you can optimize your website for speed, SEO, user experience, and mobile responsiveness.

Meanwhile, much influencer content depends on social media platforms, which you can’t control. Additionally, social media platforms are notorious for suddenly crashing or slowly loading content.

Here are some technological weaknesses of social media platforms:

• Scalability Limitations for Unexpected Surges: While designed for high traffic, social media platforms can struggle during unprecedented spikes in activity or user growth. On the other hand, WordPress is famous for scaling for sudden traffic surges.
• Complexity Can Lead to Performance Issues: While powerful, social media platforms’ intricate backend systems can be resource-intensive. This complexity can sometimes translate to slower loading times or glitches, especially on older devices or with limited internet connections.
• Limited User Control Over Performance: Unlike platforms like WordPress, social media users generally have little control over optimizing their experience for speed or efficiency. They rely on the platform itself to maintain performance.
• Privacy Considerations Can Impact Speed: Social media platforms often collect and analyze significant user data to personalize feeds and target advertising. This data processing can add an extra layer of work for the platform and potentially slow things down.
• Integration Overload: While the ability to seamlessly integrate various media formats and social features is a strength, an abundance of these features can strain platform performance, especially on lower-powered devices.

Control Over Content

On your WordPress website, you are the master of your content. You decide what gets published, when it gets published, and how it’s presented. You can ensure your content’s accuracy, keep it easy to understand, and keep it helpful and agnostic.

In contrast, influencer marketing places a significant portion of your brand’s messaging in the hands of individuals who may not share your vision or maintain the level of professionalism you desire. Even with agreements in place, the risk of misrepresentation or a shift in the influencer’s reputation can negatively impact your brand.

Immunity to Social Media Fluctuations

Social media platforms are governed by algorithms that can change unpredictably, drastically affecting the visibility of your content. An algorithm change can reduce the reach of your influencer campaigns overnight, diminishing their effectiveness and your return on investment. Furthermore, platforms like TikTok face the risk of being banned or restricted in various regions, as seen with the ongoing regulatory challenges and data privacy concerns.

Your WordPress website is immune to these fluctuations. By focusing on SEO, quality content, and user engagement, you can steadily build a loyal audience that returns to your site directly. Unlike the borrowed audience on social media platforms, your WordPress site is a long-term asset you own and control.

A Direct Relationship with Your Audience

A significant advantage of focusing on your WordPress website is the direct relationship you build with your audience. Through your website, you can gather valuable data about your visitors, including their preferences, behaviors, and feedback. This data is invaluable for tailoring your marketing efforts and improving customer satisfaction.

Influencer marketing often lacks this direct connection. While influencers can drive traffic to your site, the relationship between the influencer and their followers is typically stronger than the relationship between those followers and your brand. By prioritizing your WordPress website, you foster a more personal and direct connection with your audience, enhancing loyalty and engagement.

Sustainable and Scalable Growth

Investing in your WordPress website is a strategy that yields sustainable and scalable growth. High-quality content optimized for search engines can attract organic traffic for years to come. Additionally, your website can grow alongside your business. WordPress provides the flexibility and scalability to meet your needs, whether you’re adding an eCommerce store, launching a new product line, or expanding your blog.

Influencer marketing, while potentially effective in the short term, often requires continuous investment to maintain momentum. Each new campaign can be costly and may not provide the same long-term benefits as a well-maintained and optimized website.

Don’t Abandon Influencer Marketing, But Prioritize Your WordPress Website

While influencer marketing can complement your overall strategy, it should not overshadow the importance of your WordPress website. By focusing on your website, you harness a powerful tool that offers control, consistency, and sustainability.

In a digital world where algorithms change, social media platforms rise and fall, and influencers come and go, your WordPress website remains a reliable and effective cornerstone of your marketing efforts. Make it the top influencer in your strategy, and you’ll build a robust, enduring presence that stands the test of time. Ready to get started? Contact WebDevStudios.

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People exercise an unconscious selection in being influenced. – T. S. Eliot

That’s hot. – Paris Hilton

Call it thought leadership or endorsement, influencer marketing is a viable digital marketing trend that continues to remain popular. Businesses that incorporate it into their overall marketing strategy stand to benefit by increasing their online brand presence, attracting customers through published testimonials, and selling more product or services. If you’re planning to launch an influencer marketing campaign, I have some words of wisdom. Here are some questions you need to ask yourself about the role your website plays in influencer marketing, along with some helpful tips.

Does your website influence the influencer?

I’m going to be really, really blunt. Ready?

If your website looks outdated, unprofessional, or just plain ugly, influencers will not want to work with you.

Sorry if that hurts, but it’s the plain truth. Influencers are a savvy crowd with discerning taste. That’s why they’re influencers! If your website looks like it was designed in 2004, expect them to snub your pitches to join your influencer marketing campaign. Before replying to any outreach communications you send the influencers you want to work with, know that they will investigate your brand and website.

Everything on your website will be judged by influencers, including:

• Fonts
• Colors
• Product/service landing pages
• Imagery
• Shopping cart
• Overall design and style
• Security
• Blog content
• Website performance

Prior to contacting influencers, you should tidy up your website. It has to look fresh, modern, and on-trend. Plus, your website’s performance has to ‘wow’ them, too. Make it your goal to inspire your potential influencers to feel eager about joining your influencer marketing campaign.

Is your website optimized?

The whole point of an influencer marketing campaign is to increase sales. Is your website prepared for an onslaught of web traffic? Influencers have their own brand reputation to think about, too. The last thing they want is to send their followers to a website that crashes. That would be embarrassing for them.

You also want to ensure that your website is optimized so that product or service landing pages load quickly. If anything on your site takes more than three seconds to load, more than likely, that visitor will bounce. Congratulations. You’ve just lost a sale.

Is the user experience (UX) impressive?

People follow influencers because they feel connected to that person; they feel engaged. These same people need to feel connected to your brand and engaged with your website, too. This is essential if you want to keep them around. Give them a website experience that knocks their socks off!

Present these new visitors with an impressive UX that makes them forget that it was an influencer who brought them to your website, and give them an experience that makes them return for more. The most dynamic UX can win them over and make your brand the new influencer on the block.

Is your website 100% secure?

As is the case with a website that crashes, a website that is easy to hack and allows for personal information to be stolen would be mortifying for any influencer. Now that you have garnered the attention of your influencer’s followers and converted them into customers, prove that your website is a reliable, secure place of business by providing a rock-solid, safe payment gateway.

Influencer marketing is a proven marketing strategy that every business should consider, no matter the industry. Don’t jump the gun before you launch your campaign. Get your website in proper shape first, and when you decide you need a trusted partner for that, contact WebDevStudios.

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